Of all the developing countries, China is perhaps the most advanced in terms of digital publishing. E-reader manufacturers, digital ecosystems and mobile phone companies have a huge market volume, as well as plentiful economic resources. The State, for its part, keeps an iron grip on all the players’ movements and actively encourages the restructuring of the book sector, through both investments in infrastructure and training programmes. The new global giants of digital publishing will very likely emerge from China and the rest of the Asia-Pacific region.